Wednesday, July 30, 2008

Article Marketing For Businesses From Home: Author Box

Article Marketing For Businesses From Home:
Author Box
Copyright Francina Smit
http://www.InHouseDollars.com

The article resource box is a vital part of every article and article marketers are losing out every second because they did not properly do their bio box and article set up. An Author Box or Bio Box or Signature box is one of the most important marketing tools for Businesses From Home. This box, that is displayed beneath your article, is extremely important for affiliate marketing or any website owner to improve Search Engine rankings for your article and your website, because of all the back links created back to your site or sales page.

Not only will your rankings benefit from this but if you write interesting articles with good content that is grammatically correct, the reader will probably want to know more about you and click on the link you provided in the Author Box. More articles, more clicks, more money for Businesses From Home. Make sure the links are related to the article content. Do not link to your dog kennel website in an author resource box attached to an article about the health benefits of a day spa.

It will even be better if the links come from high-ranking websites. Good article directories have great traffic and strong Google page rank, so publishing information there increases the chance that people will see and read what you have to say, probably follow the link and increase sales for Businesses from home. You can even include some links in the body of your article but some directories do not allow this. Check the different Article Directories for their Submission Guidelines to make sure what they accept. Many of the top directories accept as many as 3 links and Html. too.

Author box/ Signature guidelines:

1. Your full name must be the first item in your Resource Box (and your title if applicable).

2. You can write a sentence or two about yourself. Keep it short. You just want to introduce yourself and start building a relationship with possible buyers.

3. Use your target keyword in the resource box. This is extremely important but a signature box stuffed with too many keywords/links is counter-productive.

4. Your marketing pitch or unique selling proposition. Personally I feel this is optional. This is after all an article providing needed information and not a sales letter. Rather include the link to your sales letter and give them the choice to follow it.

5. Your website address with a valid URL (make sure it is a live link).

6. A call to action. It is a great idea to use your bio box to give away a free report, book or newsletter.

A good bio box can be the difference between making sales or not, getting high SERPs (Search Engine Results Pages) or not, and gaining reader appreciation or not. You will be getting the name of your Business from home out there, providing value in the article, establishing your credibility and name, getting a one-way link for it from your author bio box and finally, you can get some additional free traffic from your article if readers click on the link to your website. Many article directories also have URL click counts that allow you to see how many people are clicking the URL in your resource box.

Too often you see people whom have spent a considerable amount of time writing a great article, only to be let down by a badly written, incomplete or confusing bio box. By submitting articles to article banks, you are implicitly allowing webmasters from all over the web to republish your article in their own websites or newsletters, provided that your bio box is kept undisturbed.

About the Author:
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Francina Smit is the owner of several websites and likes to write articles regarding Businesses From Home. Visit her for more ideas for your Business From Home at:
http://www.InHouseDollars.com
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Labels: Business from home, Businesses from home, online business from home

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Comments:

Hello Francina,

A very informative piece on how important article marketing is.
It is a fundamental marketing technique that has to be conquered by any online business entrepreneur that wants to earn dollars from home.

# posted by  C.Prida : July 30, 2008 8:43 PM

 

Hi Francina,
you make very nice informative post. I think that is very good for everyone but especialy gor newbies.
Regards
Mira

# posted by  Miki : September 2, 2008 7:25 PM

 

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Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21256

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21256

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21256

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