Wednesday, September 17, 2008

Private Label Strategies: The Good, The Bad and the Downright Ugly

Following is an article by David Hurley about private label strategies that you may find informative.

It is very important to get your private label strategy right before you start distributing PLR articles to article directories. PLR articles can be a very good thing, IF they are good quality to begin with and are properly modified by the user.


When they are well modified, they are very good indeed. But posting PLR articles without any modification at all is a bad private label strategy for your business, especially if the articles are mass circulated and poorly written, as many are.


Let's look at the good, the bad and the downright ugly aspects of PLR article publishing.


The Good: Private label articles, when used correctly, can give you a big advantage. They can increase your traffic and sales, and help build your opt-in list.


The Bad: A common mistake made by publishers of private label articles is that they fall for the temptation to be lazy. They do no more than copy and paste the article and submit without modifying it in any way at all.


The least you should do is change the title and either write your own opening sentences or modify the beginning of the article.


Most directory software automatically searches their database for duplicate titles. If the title of your article matches one in their database, your article will be rejected.


It is better to modify about 40% of the article, so make a few changes to the main body, and change the ending. If you insert your own keywords that will make the modification process easier because you will simply juggle the text around to accommodate your keywords.


The Downright Ugly: Many marketers load their articles with so many links that they turn into nothing more than extended ads. Not only will that get your articles rejected, but it will eventually get you banned.


A good private label strategy involves posting well modified, good quality articles that contain information that is useful for the readers and interesting or enjoyable to read, whether they buy your products or not. Provide good content and you will increase the chances that they will click your link in the resource box.


So, to conclude, private label articles are a great resource if they are well written, and if the user modifies them before submitting them to article directories.

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Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21256

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21256

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21256

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