Thursday, December 4, 2008

How To Write Press Releases For Legitimate Home Based Businesses

How To Write Press Releases For Legitimate Home Based Businesses
Copyright Francina Smit

http://www.InHouseDollars.com

Getting lots of targeted traffic to your website is essential if legitimate home based businesses are to be successful. The good news for newbie Internet marketers working on a shoestring budget is that some of the most effective publicity methods are either quite cheap or completely free.

One affordable and effective method is to learn how to write press releases and get it published. If you're not issuing press releases whenever you launch a new project you are definitely missing out on a great opportunity to get the message out to an interested audience.

A timely press release can also bring your website to the attention of an established journalist who may just decide to run a feature on it.

Let's look at some of the benefits and techniques of issuing a press release.

One big benefit is that your press release will be picked up by various news wire services over the internet so websites for legitimate home based businesses will get a lot of links from high ranking websites. Other website owners may then pick up your article and publish it on their sites, generating yet more links to your site.

The result of all these extra links will be a higher page rank for your site. As your site gets promoted on the search engines it will begin to get a lot more traffic.

Once you have discovered how easy it is to write press releases you will want to make it a regular part of your website publicity effort. Issuing regular press releases is one of the best things you can do to get yourself branded as an expert in your particular field.

However, the benefits I have mentioned will only accrue to your website if your press releases are effective. Sadly many press releases sink like a stone. Bear in mind that news wire services receive hundreds of press released every day so they can afford to be selective. To make sure yours gets picked up and published you will need to follow some simple steps.

1. Place your name, company and contact details in the top left corner where the editor can see it easily.

2. Next, concentrate on writing a strong opening that paints a vivid picture of the problem that your product or service will solve. Then, explain how you provide the solution. This is where you mention the website URL for legitimate home based businesses. Actually, you might want to repeat the name of your website or your product two or three times to impress it upon the reader's memory.

3. Write to your target market from their own perspective and use the language they tend to use so that you can connect with them. The aim is to grab the reader's attention, but bear in mind that the first reader you need to convince is the editor! He is in a hurry, so make it easy for him by keeping the paragraphs and sentences short, make use of white space and don't use more than a few hundred words.

4. Another tip is to include a good photo if at all possible. A picture-led story is much more likely to be picked up and published. Even better, a story accompanied by a good photo will most likely be more prominently displayed.

5. Finally, seek to develop a good working relationship with the people you submit press releases to as this will yield good dividends over time.

It is not difficult to learn how to write press releases and get it published. It is a cheap and effective way to generate maximum targeted publicity for legitimate home based businesses and get yourself branded as an expert in your field.

Labels: how to write press releases, legitimate home based businesses

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Feature Article: Make the Leap to Home Based Business Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-21256

Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

 ===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this: http://www.PlugInProfitSite.com/main-21256

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

About the Author:

Stone Evans, The Home Biz Guy has helped thousands of people in over 200 countries around the world start and run a successful home business. Discover 3 easy steps to start your own home business and subscribe to The Home Biz Guy's FREE Home Business Secrets Mini-Course at: http://www.PlugInProfitSite.com/main-21256

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