Ina’s Dollars From Home Blog

In his book, Multiple Stream On Internet Income, Robert G. Allen tells you how to create multiple streams of income for legitimate online businesses on the Internet alone. This is in addition to creating the multiple streams of income that can be created off-line as well, some of which he discussed in his first book on the subject, Multiple Streams Of Income.

When it comes to developing multiple income streams on the Internet, the first stream should flow from your main product or service. Having something of your own to offer will give you a special selling point and separate you from the crowd.

But wait a minute, before we get into the other five income streams, there are two more things we need to get established. Without these we will have no Internet business at all no matter how great your product or service is.

The first thing you need is a website of your own. It is surprising how some people expect to make a fortune online without even setting up their own unique website. Now, it IS possible to earn money on the Internet without a website, just as it is possible to earn money in the street without having a shop of your own. Blogging and auction sites are examples of this. Nevertheless, your website is to be the main channel through which the multiple streams of income will flow if you are serious about finding out how to create multiple income streams.

Traffic is the lifeline for any legitimate online business though and without it, you may as well not even have a website. Getting targeted traffic to you site will be your main concern and will take up most of your time.

When they get to your site, hit them with a free offer that causes your visitors to sign up to your mailing list so that you can contact them again. Follow up by sending them the link to their free bonuses and return to the theme of the advertisement that first attracted them to your site - most likely your primary product or service.

Do not give your visitors a straight sales letter up front. Give them useful advice and valuable freebies. You are seeking to grow a longterm relationship, so don’t give the impression that you are in a hurry to make a sales. It will drive your visitors away.

Once you have this system set up and running, you will want to add extra streams of income to your Internet business.

The second stream will flow from one or two carefully chosen affiliate programs. There are thousands of these so choose carefully. You might seek to add a two-tier affiliate program which is free for you to join, and also a network marketing program which offers higher financial rewards but requires a regular investment on your part as well.

A third stream of income will kick in when you have adequate traffic to make it worthwhile posting advertisements on your site. You can go with the Google Adsense model, and/or charge other businesses to place their classifieds or banners on your site.

As you become more experienced you will discover some useful Internet tools (which Robert Allen calls “picks and shovels”) which you might also recommend to your visitors and earn a commission on those sales. For example, your website hosting company may offer a residual income affiliate program so you would want to recommend it to your list in order to build up an extra stream of repeating income.

A fifth stream of income can also be generated by selling various ebooks and publications. You can also make use of all the free articles and newsletters that you have posted. Go through your archives and turn your materials into reports and ebooks that you can sell, complete with your website and affiliate links inside.

Running a campaign on eBay can be a great way of generating more subscribers and customers if your primary product is something that can be shipped.

Finally, you will want to develop an affiliate program of your own to boost sales of your own product and leveraging your reach across the Internet. It is clear that Robert G. Allen’s advise on how to create multiple streams of income and also building legitimate online businesses, is valuable and you should implement it soon as possible.