Ina’s Dollars From Home Blog

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USP has become a very important aspect of Internet marketing. USP means “unique selling propisition” and it is the “something” that makes your products or online business stand apart from the masses. You can develop a strong USP by making use of Internet business marketing mentors for your residual income affiliate business.

The concept was produced by Rosser Reeves, and set out in his book, Reality In Advertising, published back in the early sixties, but still applicable today. In fact USP must present three things to be truly effective.

1. It must provide the prospect a specific benefit. (The proposition.)

2. It must offer something that nobody else offers. (It is unique.)

3. It is strong enough to induce people to buy the product from you. (It sells.)

The USP In Residual Income Affiliate Marketing.

It is the nature of affiliate marketing that the most promising products attract hundreds or even thousands of affiliate marketers. Some of the top Internet marketing programs even have affiliate sales forces numbering in the hundreds of thousands. In the Internet marketing business niche for example competition is notoriously fierce. Simply creating a website with a product sales page will not be enough in this environment.

Many people find that even after actively marketing their business their sales volume may remain disappointingly low. The reason for this may be that the marketer has not done enough to separate themselves from the crowd.

Since most people do not buy the first time they are introduced to an opportunity, it is quite possible that the prospect will first read about a particular product on your website but eventually get around to buying it somewhere else.

That is why you need to find a unique and powerful proposition that will either cause your prospects to buy straight away, or be strong enough to draw people back to your sales page to take advantage of your offer. Another option will be to find Internet business marketing mentors and follow their guidelines.

Let’s look at some areas where you might try to produce a unique selling proposition for your affiliate products.

1. Price: Good luck with this one! In a competitive market it may be difficult to find a unique price-based proposition. Price propositions include discounts, time-limited low price offers, buy-one-get-one-free offers, partial cash refunds and so on.

2. Free gifts and bonuses: Try to find something unique to offer as a free bonus or add-on gift or service that has not been tried before. If you are selling a product, perhaps you could write an instruction manual or guidebook and offer it as a freebie.

3. Customer Care: Many affiliate marketers offer nothing in the way of after sales support. Perhaps you could find a unique opportunity by offering this sort of service. Great customer care is also likely to result in more repeat sales for your business.

4. Referral Rewards: Offer your customers rewards in the form of free products each time they present a new customer to your business. There are many people out there who don’t want to sell, but who would be happy to refer customers in exchange for free goodies.

5. Features and benefits: You are marketing the same products as thousands of other rivals, but what if you were willing to add something extra? For example, if you are selling web hosting, why not offer to set up a basic website for your customers? This would supply your business with an extra specific benefit that is not being offered elsewhere.

6. You Are Your Own USP: on the Internet personal branding is becoming increasingly important. People like to know who they are dealing with and will appreciate personal service that goes the extra mile.

If you are still fighting to find a unique selling proposition for your residual income affiliate marketing product, try working on making yourself your own best unique selling proposition by utilizing the services of Internet marketing mentors or business mentors.